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    Introducing Toluna Start Qual.

    Get to the heart of your consumers’ everyday experiences through a wide variety of qualitative activities.

43% of marketing and insights professionals expect to use more Online Qual going forward.

That’s why we built Toluna Start Qual, which gives you access to best-in-class qualitative tools that engage participants in a rich dialogue of conversations and gather insights with easy-to-use analysis tools.  And the best part of it all? This game-changing solution is now available to all Toluna Start Advanced users.

43% of marketing and insights professionals expect to use more Online Qual going forward.


Three steps to insights

Design

Set up your activities and moderate on your own, or let us help you through the process.

Engage

Easily engage your audience in rich conversations using digital diaries, discussions, stimulus markup, polls, and surveys. Dive deeper into responses to understand motivations and uncover key insights.

Analyze

Quickly identify trends and insights with advanced text analytics and integrated tagging tools. Export data visualizations and raw data for easy integration .

One platform, many uses:

Precise audience targeting

Use Toluna Start to recruit from our global Influencer panel of 40+ million consumers, or tap into your own audience.

Personalized engagement

Choose activities designed to suit your research needs and your consumers’ engagement preferences.

Flexible engagement timelines

Engage with your audience for as long or as little as you need – days, weeks, or months.

Holistic consumer view

Use a combination of Toluna Start’s qualitative and quantitative research methods to understand consumer motivations, behaviors, and experiences.

One platform, many uses:

Key benefits of Toluna Start Qual include:

Speed and Agility

Speed and Agility

Deepen insights for your clients while delivering at speed. Launch studies within hours through a simple UI and seamless access to our suite of qualitative research tools

Expanded Offering

Expanded Offering

Expand your offering and better meet clients’ needs by leveraging Toluna’s combination of agile qual and quant methodologies

Increased Value

Increased Value

Use Toluna’s subscription model to commission high-quality qual studies at a significant discount

Increased Revenue

Increased Revenue

Your subscription provides access to Toluna Start micro-surveys, which can help you win business and add value for clients

Accessible anytime, anywhere

Accessible anytime, anywhere

Optimized for all devices and available in more languages than before

Best-in-class quality

Best-in-class quality

Predictive quality checks and a vetted audience of 40+ million global consumers

Schedule a demo today to get started.

Don’t miss today’s insights waiting on yesterday’s tech platform.

With Toluna Start, you’ll get:

  • Around-the-clock support that boosts in-house teams.

  • Experts that make it smart.

  • Tech that makes it simple.

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