Introducing Toluna Start Qual.

    Get to the heart of your consumers’ everyday experiences through a wide variety of qualitative activities.

43% of marketing and insights professionals expect to use more Online Qual going forward.

That’s why we built Toluna Start Qual, which gives you access to best-in-class qualitative tools that engage participants in a rich dialogue of conversations and gather insights with easy-to-use analysis tools.  And the best part of it all? This game-changing solution is now available to all Toluna Start Advanced users.

43% of marketing and insights professionals expect to use more Online Qual going forward.

Three steps to insights


Set up your activities and moderate on your own, or let us help you through the process.


Easily engage your audience in rich conversations using digital diaries, discussions, stimulus markup, polls, and surveys. Dive deeper into responses to understand motivations and uncover key insights.


Quickly identify trends and insights with advanced text analytics and integrated tagging tools. Export data visualizations and raw data for easy integration.

One platform, many uses:

Precise audience targeting

Use Toluna Start to recruit from our global Influencer panel of 72+ million consumers, or tap into your own audience.

Personalized engagement

Choose activities designed to suit your research needs and your consumers’ engagement preferences.

Flexible engagement timelines

Engage with your audience for as long or as little as you need – days, weeks, or months.

Holistic consumer view

Use a combination of Toluna Start’s qualitative and quantitative research methods to understand consumer motivations, behaviors, and experiences.

One platform, many uses:

Key benefits of Toluna Start Qual include:

Rapid setup

Rapid setup

Launch studies of all shapes and sizes within hours

Agile research

Agile research

Simple UI and seamless access to a suite of research and activity tools

Accessible anytime, anywhere

Accessible anytime, anywhere

Optimized for all devices and available in more languages than before

Best-in-class quality

Best-in-class quality

Predictive quality checks and a vetted audience of 72+ million global consumers

Schedule a demo today to get started.

Don’t miss today’s insights waiting on yesterday’s tech platform.

With Toluna Start, you’ll get:

  • Around-the-clock support that boosts in-house teams.

  • Experts that make it smart.

  • Tech that makes it simple.

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