Create a Live Discussion Forum in Minutes

Published Apr 29, 2021

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Toluna Start is a revolutionary platform enabling you to create a highly engaging, branded, web-based community in just minutes, then recruit your precisely targeted audience from the global Toluna community of influencers (or from any survey) — all in real-time. Collect rich, real-time, cost-effective qualitative and quantitative insight on an ongoing basis with just the click of a button, by sending surveys, presenting topics for discussion, and viewing results — all within a single platform.

  1. Build a web-based live discussion forum with Toluna Start’s intuitive wizard that provides an array of customization options to ensure compliance with a company’s brand guidelines.
  2. Target and Launch by inviting precisely targeted community members directly from Toluna’s global consumer panel, selecting from more than 200 demographic and behavioral profiles – and then launch the discussion forum and invite members with a single click.
  3. Engage directly with community members in real-time with discussion topics, integrated surveys, and managed incentive programs to garner the insights you need.

Reporting for live discussions is available in real-time, with advanced data visualization options and analysis tools. 

Where can I access this?

From the Toluna Start homepage, use either the Create menu at the top of your screen and select Live Discussions, or click on the solution’s tile by scrolling down on your homepage through the list of available solutions.

Fill out the information on the Create page.

Click Done and move onto the Invite page where you can select your Target audience. Follow this blog on how to select your audience.

Create your Screening Questions. Consult our Best Practices Guide for more info. These are not required for your community but are very helpful for orienting participants.

Click Checkout when screener questions are complete.

Preview your community via the Checkout Page and make Edits if you need to. From this screen, you can also change the start/end dates as well as times.

Once done, click Approve & Launch!

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