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OverviewAutomated MaxDiff Solutions
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Season 2
Celebrating brands who take a deep look inside and choose 'human- first' innovation and marketing strategies.
Products
OverviewAccess a single source for all of your consumer insights.
The industry’s first and only end-to-end consumer insights platform delivering high-value insights in real-time.
Solutions
OverviewAutomated MaxDiff Solutions
Unleash confident decision-making
Toluna Start offers an easy-to-use web-based data visualization and analytics platform that provides access to real-time reporting to analyze results, as data populates in real-time.
One example of a popular analysis technique made easy is the ability to create Subpopulations.
Subpopulations give users the ability to identify, segment, and analyze subsets of their audience based on profile characteristics, in-survey answers, or a combination.
● Simple
● Advanced
● Nested
● Category
● Select Subpopulations from the Analyze drop down menu
● Choose your Subpopulation type – in this case, we’ll select “Advanced”
● Drag over the Demographic and/or Survey question(s) you would like to use
● Select the qualifying answers, name your Subpopulation, click “Apply” and “Save”
● Your created Subpopulations will appear in your List
● Select which Subpopulations you like to apply to your report
● Click “Cross with all” and your selected Subpopulations will now appear in your report
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Let our team of experts help you add advanced question types to your surveys. Don’t have time to become a survey pro? Enlist our team of experts.