Automated Solutions: Getting Started in Toluna Start
Published Jun 09, 2021
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From the solutions presented, select the option that works best for your needs. By selecting one of the automated solutions, specifically our Concept, Pack, Brand Health, or Comms pre or post-test, you will be presented with a wizard from which you can build and customize your survey.
Each solution has a core set of metrics from which to choose, which were developed using expert research methodology. Our automated solutions have built-in special features like text highlighter and heatmap tools, and a high-value real-time infoboard as the final deliverable. The infoboard highlights KPIs based on the core metrics and offers a great visual display for sharing with key stakeholders.
We also offer solutions for Live Discussions used to run qualitative engagements, and Branded Communities which will allow you to create your very own panel of members.
Concept Testing
Quickly identify winning concepts that are distinctive, credible, and will drive purchase intent.
Key Benefits
Fast-fail decision making with real-time feedback;
Expedite product development and time-to-market to save time and reduce risk.
Key Metrics
Purchase Intent
Purchase Intent Priced
Likeability/Appeal
Preference
Value for Money
Distinctiveness
Believability
Brand Fit
Importance
Pack Testing
Validate packaging impact and fine-tune the design, features, messaging, and claims to determine the most favorable mix that will drive sales.
Key Benefits
Expedite product development and time-to-market to save time and reduce risk.
Identify packaging strengths and weaknesses and measure the effectiveness of overall packaging strategy;
Heatmap provides insights on where pack is capturing consumer attention and what doesn’t appeal to consumers.
Key Metrics
Purchase Intent
Purchase Intent with Price
Likeability/Appeal
Preference
Brand Recognition
Distinctiveness
Believability
Brand Fit
Easy to Understand
Side-by-side analysis (significance)
Comms Pre-Launch
Prior to launch, fine-tune your messaging, claims, and slogan to increase its in-market impact.
Key Benefits
Finalize communications (advertisements, creatives, messages, etc.) just before launch to ensure the highest in-market success;
Identify areas of concern and fine-tune to optimize;
Sets a good foundation and can attract buyers away from other competitors.
Key Metrics
Overall Likeability
Brand/Product Linkage
Brand Impact
Call to Action
Core Message
Highest Emotion
Comms Post-Launch
Learn if your comms campaign is delivering as predicted by measuring its recognition, brand impact, likeability, and emotional engagement.
Key Benefits
Understand what elements of the campaign worked or didn’t work;
Learn how the target audience responded to the campaign;
Review ultimate effectiveness of the campaign versus objectives;
Discuss the campaign with key stakeholders;
Provide valuable learnings for future campaigns.
Key Metrics
Ad Recognition
Ad Effectiveness Score
Brand and/or Product Linkage
Likeability
Call to Action
Emotional Classification
Emotional Intensity
Brand Health
Assess your brand’s health vs. category competitors with our proprietary Hi BrandsTM model, combining your current equity with your brand’s future relevance and vitality. Assessment can be done at a moment in time or via ongoing tracking.
Key Benefits
Assess future relevance and brand vitality;
Ensure your brand is fit for the future and to fight competitive threats;
Make impactful decisions faster to ensure the future health of your brand and in-market success;
Gain a more holistic perspective by looking beyond just static metrics.
Key Metrics
Hi Brand Score and ranking
Hi Brand Pillars: Brand Equity, Future Relevance, Knowledge, Excitement, Community
Marketing outcomes: Trust, Consideration, and Recommendation.
Live Discussions
Tap into real-time insights with our qualitative engagement module, Live Discussions. Interact with members in a chat-based forum over the course of several hours or several days. Run your Live Discussion on its own or as part of a research initiative to gain richer insights through a combination of quant and qual.
Key Benefits
Recruit the right audience using our Toluna panel and a customized recruitment survey.
Interact with members in real-time within a chat-based platform.
Use thumbs up, thumbs down, and emojis to engage with comments from respondents on the fly.
Tag key ideas and concepts for easier post-field analysis.
Review results in a real-time Analytics link and a comprehensive transcript output.
Expedite your analysis by using our automated theming and emotion analysis approach.
Branded Communities
Use our Branded Communities solution to recruit your own group of members for running on-demand research, 24/7. Create a custom member portal to host your engagements and use our robust panel management platform to manage your own database.
Key Benefits
Recruit qualifying members using a quantitative profiling survey to create a database of members available at your fingertips.
Use our quantitative survey solution to program your surveys and launch to a group of members, or the entire panel.
Run qualitative engagements to dig deeper into the minds of your members, enriching your research strategy.
Create a cohesive brand feel with customizable invitations, survey themes and member portal.
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