How To Launch a Survey with Email Lists

Published Apr 29, 2021

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When creating a survey in Toluna Start, you have the choice to launch your survey to Toluna’s million-member panel, or to your own audience. One option to launch with your own audience is via email lists. Please note this is a premium feature.

After logging into Toluna Start, click on Create Custom Survey and select “My own audience” under the audience section.

Once you’ve finished building your survey, you’ll get to the Launch page. You’ll see a section that says ‘Add respondents to your survey’. Click on the email icon then on “Edit Email List.”

Under “Upload Your List” click on “Upload” and select the file (CSV, XLS or XLSX) containing your list of contacts that you want to survey. See the examples below. Make sure that your file is formatted with one line per respondent email and any other info on the same line.

You can upload your logo, add your subject, title, content, language, or leave the default messaging. Note that$Panelist$ inserts the panelist name you provided in your uploaded file and $SurveySender$ inserts the name of the account holder the survey is being sent from.

Lastly, click on the Captcha and click Save.

Once you are satisfied with your settings, you can click Launch when you are ready to send the email invites.

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