Answer Masking is a technique that allows you to leverage respondents’ previously selected answers later in the survey. Perhaps you’d like to ask a follow-up question and gather more metrics, regarding the answer choices that were not selected. What should you do if you want to incorporate a respondent’s unselected answers into a later question in your survey?
With Toluna Start, users can leverage the Reverse Masking functionality to import a non-selected choice, or list of choices, from a question to the answer list of a later question, creating a seamless user experience and clean data set.
● For eligible questions, users can start by selecting “ADD PIPE/MASK”
● Next, select the page and question you would like to start from and “REVERSE MASKING”
● Click “Add” and watch as your question updates
● Save your question and as a best practice preview your survey to ensure it is correct
PRO TIP: Use the Tool Tips identified by the “[?]” as a helpful reminder of each action
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