The industry's first and only end-to-end consumer insight platform.

Take advantage of the benefits of automation, scalability, collaboration, and quality to drive agility, value and efficiency.
The industry's first and only end-to-end consumer insight platform.
Household brands around the globe trust Toluna with their need for insights.
  • AARP
  • Amazon
  • Danone
  • Kellogg's
  • Kraft
  • Sony

Key Features

High-value dashboards

High-value dashboards

Measure performance against KPIs in minutes with dashboards designed to provide actionable insights.

Advanced analytics

Advanced analytics

Weight data, create sub-populations, filter and conduct all levels of significance testing.

Customized information

Customized information

Drag and drop PowerPoint slides, word cloud verbatims, build tables, and re-run banners as needed.

Agile New product development

When agile product development is a must, agile consumer insights are even more important. Understand what works, refine what doesn’t, and bring successful products to market – always. Competition is fierce and consumer needs, preferences and behaviors are constantly adapting. Bring products to the market with confidence.

Agile New product development

Market Understanding

Gain a deeper understanding to ensure you’re making the right decision – every time. Build your company’s tomorrow by understanding your consumers and their needs, better than ever.

Understand market size, landscape and key competitors.

Market Understanding

Brand

Do you know what brand messages resonate with your consumers? Brands are facing unprecedented challenges – but are also presented with fresh opportunities. Know where your brand stand and if it’s fit for the future.

Brand

Advertising and Creative Testing

Does your campaign creative resonate? Will it three months from now? Test concepts with your audience and adjust your strategy based on immediate feedback from your customers.

Advertising and Creative Testing
What makes Toluna unique?

Demo Reporting in Analytics & Dashboard to Learn More

Real-time analytics and infoboards

Measure key audience segment insights and performance against KPIs.

Real-time analytics and infoboards

Toluna Start compared to others

Benefit & Features
Feature
DIY Provides
Full Service
Scripting capabilities
Integrated panel
Real-time insights
Real-time responses
Built in quality mechanisms
Quality
Random assignment respondent
End-to-end
Quant solutions
Qual solutions
Reporting
Analytics within platform
Insights dashboard
Flexibility
Template flexibility
Collaboration
Collaboration
Methodologies
NPD testing
Comms testing
Brand health
Key Features
Shelf, heatmapping etc

Toluna Start features

Watch our videos to learn more about the features that will transform your insights.

MESSAGE TESTING

Text highlighter

Enable respondents to actively indicate what they like or dislike about messaging.

AD TESTING

Timed Exposure

Test the recall of visual stimuli from 1-30 seconds to ensure your creative is memorable.

PRICE TESTING

Van Westendorp

Determine the optimal price for your product to maximize sales.

BRAND IMPACT

Timed drag and drop

Find out which attributes are most strongly associated with your messaging.

INNOVATION TESTING

Block pairs

Determine which concept resonates more when respondents select an option from a given pair.

AD TESTING

Speech and thought bubble

Discover what consumers like or dislike about your creative with an engaging open-ended question format.

QUALITATIVE

Live Discussions

Get real-time qualitative insights with Live Discussions.

EFFICIENCY

Collaboration

Use Toluna Start and collaborate with key stakeholders in real-time.

AD TESTING

Emotional Response Dial

Use emotional response dial to test your advertising concepts.

Blogs related to 2022_Toluna Start Landing Page

Blogs from Toluna that might interest you.

Blog

Insights is the New Currency

Blog

Using Quantitative and Qualitative Data To Learn More About Your Consumers

Blog

Five Keys to a Successful Product Launch in 2021

Blog

3 Steps to Conducting A Meaningful Concept Test

Blog

Agile New Product Development for Alcohol

Blog

Tracking Your Brand’s Health is at the Heart of Your Success

Blog

Concept Testing – Ensuring Success through Quality

Blog

Changing Strategies for Changing Times: Agile Brand and Communications Research

Blog

Supporting Agile New Product Development Requires a Seismic Shift to Agile, Automated Solutions

Blog

Quota Balancing–Delivering Best-in-Class Innovation Testing

Webinars related to 2022_Toluna Start Landing Page

Webinars from Toluna that might interest you.

Webinar

Future Fit Brand Health Measurement

Webinar

Brand Health – UK FMCG

Webinar

Future Fit Brand Health Measurement

Webinar

Digital Insights Summit Toluna

Webinar

Accelerate Your Product Development Cycle Through Quality Insights

Webinar

Concept Testing to Support New Product Development

Webinar

Get Smart With Toluna Start

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