MaxDiff, which is short for Maximum Difference Scaling, is a technique used to measure the relative preferences or importance of different items. It is also known as best-worst scaling (“BWS”) or maximum differentiation.

Introducing a new way of accessing the insights you need   2020 was a year of unprecedented market changes, with no signs of slowing down. The pace of change continues, and with it, consumer sentiment is evolving faster than ever before in ways that were previously unimaginable. Now it’s on businesses to keep up with […]

If you want to understand your consumers better, both quantitative and qualitative methods are key. Qualitative vs. Quantitative: What’s the difference? A quantitative method involves statistics and helps identify high-level trends. The qualitative data you gather enables you to understand how consumers act, feel, or think in a specific way. Closed questions are preferred for […]

Bringing a new product to market can be challenging. Especially launching a product in 2021. A bit of second-guessing is completely understandable these days, with economic uncertainty still widespread. However, with both consumer confidence and spending increasing, the pandemic does present opportunities to those with the resources to seize them. If you’re considering a new […]

Testing: an often anxiety-inducing word with an academic association. However, not all testing involves nerve-wracking exams. Concept testing is a helpful, effective way to ensure that a product or service is ready to launch and will appeal to customers. Creative concept testing is imperative for brands developing a new product to the public, as it’s […]

We’re navigating challenging times, and they require increasingly innovative and agile solutions to keep up. But how can businesses truly understand what their target audience expects, without hearing from them directly? The answer is simple: They can’t. Consider this — with people home more and going out socially less often, alcohol sales have been on […]

As seen in the Greenbook GRIT Insights Practice report It’s a new year, the perfect time to resolve to build your brand’s health, the best way to ensure your brand’s survival into the next year and well beyond. Brands that don’t remain relevant, innovate or add value to consumers’ lives could literally disappear, to be […]

In September, for the launch of our Toluna Start platform, we created a range of end-to-end automated solutions including one for concept testing. These surveys can be set up, customised, and launched within minutes, but as well as offer advantages of ease and speed, they provide a baseline level of quality that users can rely […]

To coincide with the launch of Toluna Start — the industry’s first and only end-to-end real-time consumer insights platform — we assembled leading consumer insights professionals from major brands like Facebook, CVS, Visa, and more, to share their critical business needs in the areas of New Product Development, Collaboration, and Brand and Communications Research.  We’re […]

To coincide with the launch of Toluna Start — the industry’s first and only end-to-end real-time consumer insights platform — we assembled leading consumer insights professionals from major brands like Facebook, CVS, eBay, Colgate-Palmolive, and many more over the course of three days, to share their critical business needs in the areas of New Product […]