Attended by leaders from global brands across an array of sectors
Antonio Canto
Market Analyst Manager
Cardiff BNP Paribas Group
Gemma Zaragoza
Head of Market Research and Competitive Analysis
Telefónica
Raffaella Bianchi
Head of CMI
L'Oréal
Francesco Bellomo
Media & Consumer Insights Sr Manager
Haier Europe
To do research nowadays, I can do it by myself with a DIY platform like Toluna Start. It seems to me like a huge step forward in terms of efficiency.
Antonio Canto
Market Analyst Manager
Cardiff BNP Paribas Group
We have a very big research department because we are DIY. Almost all of our quantitative studies are done in house, using panels and survey platforms. We are very agile.
Gemma Zaragoza
Head of Market Research and Competitive Analysis
Telefónica
In order to carry out a do-it-yourself survey, it is essential to have people in-house who have the right skills and time to work on it.
Raffaella Bianchi
Head of CMI
L'Oréal
Upskilling is crucial to expand the employees’ research abilities when it comes to DIY. Constant education is fundamental to run in-house research with innovative platforms that can carry out surveys of any kind
Francesco Bellomo
Media & Consumer Insights Sr Manager
Haier Europe
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Video testimonial from Andrés Sánchez-Cid Blázquez of Allianz Partners España
Video testimonial from Carolina Palomo of AM FRESH Group
Video testimonial from Angela Shih, Sr. Director of Insights of Treasury Wine Estates
Video testimonial from Zoe Kidd from Bakeaway.
Video testimonial from Paul Thomas of Beam Suntory
Video testimonial from Gina of Mash Media