- Move quickly and test early-stage ideas
- Optimize features benefits and packaging
- Uncover unmet needs – address them with a new or enhanced product or service
- Test products early and throughout the product launch cycle
Understand what works, refine what doesn’t, and bring successful products to market – always. Competition is fierce and consumer needs, preferences and behaviors are constantly adapting.
Use Toluna Start’s automated, self-service solutions or count on us to help with custom research programs. We’ve built our approaches by integrating award-winning methodologies into the platform, and offer services to compliment our study designs.
Quickly identify winning concepts that are distinctive, credible and will drive purchase intent
Know where market opportunities exist! Better understand your market and opportunities to grow
Find those ideas with the strongest potential to be developed into product/service concepts
Identify the strongest product/service claims amongst your target audience
Our suite of platform-based qualitative solutions provide real-time insights from your target audience.
Know what features your customers want and what they can’t live without. Determine their optimal preference.
Price your product right, and you’ll never feel you’ve lost customers, or left money on the table. We’ll help you price your products and services to deliver.
Maximize customer appeal by developing and marketing products that drive more share of category. Ensure the next product you bring to market is unique.
Our collection of ebooks and collateral that unveil the best practices in new product development.
Gather data and insights that will inform key, new product development decisions
Gather data and insights that will inform key, new product development decisions
Gather data and insights that will inform key, new product development decisions
Flexible Application
Use Toluna Start as a standalone solution or pair it with full service from our research experts for more complex research.
Faster Decisions
Quick, reliable results and straightforward analysis provide the confidence to make better business decisions faster.
Simple Setup
Programming is easy with pre-populated questions and best practice guidance for a successful setup. You can even launch projects across multiple markets effortlessly with a single link, saving time and effort.